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MAPP Plastics Discussion Forum

The MAPP Plastic Industry Discussion Forum allows members to rapidly communicate with each other. Post both questions and answers to questions that other MAPP members have about any industry topic from material and process issues to R&E Tax Credits and other business issues.

Plastic Training

Plastic Industry Forum - Converse with Plastics Processing Leaders / Business / Spending Marketing Dollars

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Posted: 07 Nov 2008 18:58
Registered User Currently Offline	Posts: 8 Join Date: May 2008
Dear MAPP Members: I have opened up a Forum Topic on Marketing on the MAPP website and wanted to get your feedback. I am trying to benchmark what other plastics manufacturing companies are doing in the business development arena with on-line marketing. I want to reach out to you to find out what you’ve heard about these 3 “marketing/lead generation” services: 1. ThomasNet 2. GlobalSpec 3. MFG.com I am evaluating them as a complimentary (to our own sales/marketing efforts) lead generation service and trying to decide if any of these services are good fits for the plastic injection molding business. I’m trying to understand the value & ROI they would bring. Thanks you for your input! Jamie Dewing Phone: 937-667-8416 jdewing@protoplastics.com Jamie Dewing

Posted: 07 Nov 2008 21:25
Registered User Currently Offline	Posts: 20 Join Date: May 2008
Jamie, Two years ago at PCI, we secured a contract with ThomasNet and unfortunately did not bring us the traffic we were hoping for - a lot of Chinese traffic - but not enough new opporunities from domestic OEMs. As for MFG.com, the potential opportunities brought only low volume programs and we were really only used as a benchmark and not a strategic long term partner. We have not enlisted exposure with GlobalSpec. In my conversations with customers, if they are in a position to do a search for an injection molder, they're going to use Google before a specialized search engine. Our success has really been the result of SEO with our web developer and continuous branding efforts where readers are entering our address right at the URL. Good luck! I'd be curious what experiences have proven to be successful for Proto Plastics! Teresa Schell Marketing Manager Plastic Components, Inc.

Posted: 07 Nov 2008 22:35
Registered User	Posts: 76 Join Date: May 2008
Jamie, The 3 services that you reference can be helpful or very challenging to manage depending on your overall marketing strategy. On-line directories and bidding systems can produce leads. But are they the type of customers that you want. If you gain business by on-line bid systems, you will loose the same customers likewise. This becomes a very price sensative market. These services cast a very large net when fishing for customers. You need to decide of you're staffed to manage the volume, weed through the potential and act accordingly. From our experience, a more targeted approach produces better results. Market to your best customers first, your best prospects next and all others last. Good luck! Mark Hanaway

Posted: 07 Nov 2008 22:45
Registered User Currently Offline	Posts: 43 Join Date: May 2008
Jamie, Our principal business is packaging systems manufacturing, not injection molding. I am responding in case the comment is helpful. We tried ThomasNet for one year, and received no inquiries. As with PCI (above), search engine optimization has produced the best results for Parish for internet marketing. Dan Cunningham

Posted: 10 Nov 2008 16:55
Registered User Currently Offline	Posts: 8 Join Date: May 2008
Thanks for sharing your experiences, that's very helpful. Jamie Dewing

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