2024 Sales and Marketing Forum

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Join us for this virtual event focused on Sales and Marketing best practices. With presentations from industry experts and members alike, attendees will gain valuable insights into improving their sales processes, leveraging data analytics, and adopting cutting-edge marketing tools to enhance their overall competitiveness in the market.

Can't attend live? Don't worry - all registrants will have access to the recordings, materials, and contact list!

June 11
11 AM EST - 2 PM EST

June 12
11 AM EST - 2 PM EST

The zoom links for day 1 and day 2 will be provided before the event. The event will be recorded and all materials will be available to the registrants.

The agenda is being finalized, and will be updated soon. In the meantime, presentations will include:

  • Differentating Among Competitors: Adding "Value Add" - Adam Auffart, APM
    • How to create value to differentiate yourself from your competition. Specifically, post-molded operations that can be done to add value and how to promote them!
  • Selling the Service, Selling the Relationship - Ashley Deknes, GemTech
    • How to make a pointed effort to grow the relationship with customers so that you become their ‘go to’ within the industry.
  • The Importance of Having a Brand Guide - Karissa Kopecky,  Falcon Plastics
    • This presentation explores the crucial role of a brand guide in maintaining consistency, building brand recognition and trust, streamlining design and marketing processes, and protecting brand integrity, while providing practical steps and examples for creating an effective brand guide.
  • No One Can Market Your Company Better Than You Can: Utilizing LinkedIn as a Grassroots Approach to Marketing - Lee Shawback, Thogus
    • Don’t wait for someone else. Get out there and utilize the largest business social media platform in the world to spread the word about what you and your company has to offer.
  • Managing Customer Expectations - Justin Sedwick, Omega
    • In this presentation we will cover: quote responses and follow-ups, project timing, costing and utilization, and the end goal of a great client experience. 
  • A Sales Guide to Material Specification Sheets - Tom Wood and Dave Whitmore, ES Plastic Products
    • In this session we will break down the mechanics of Material Data Sheets. Specifics to each test will be outlined. How these values relate to each plastic part will be shared. The session is designed as a basic guide for sales professionals to be more comfortable and confident with our customers in Data Sheet discussions.
  • Peer Networking session, Sales and Marketing peers


Online registration is now closed.

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